Different gets noticed.
Smart gets results.

Black Sheep Marketing is the parent company behind Pipeline, Thynk.ai and Really Big Postcards: three ways to get noticed, book meetings, and handle every lead that comes back.

Your calendar, this week4 booked
Tue 9:30Facilities directorCommercial HVAC · 40 sitesQualified
Wed 11:00Operations managerRegional logisticsQualified
Thu 14:15OwnerCommercial roofingQualified
Fri 10:00IT directorHealthcare groupReminder sent

Qualified meetings, booked for you.

Pipeline finds your buyers, reaches out by email, AI call and postcard, then answers the replies and books the meeting.

  • Meetings land straight on your calendar
  • Replies answered fast, day or night
  • Compliance checked before anyone is contacted
How Pipeline works

Three companies, one roof.

Pipeline Thynk.ai Thynk.ai Really Big Postcards Really Big Postcards

Thynk.ai · AI Consulting

AI that answers, books and follows up.

We find where AI will pay off in your business, then design, build and run the agents and automations that capture it, connected to the tools you already use.

Voice, text & email agents

Answer customers, qualify leads and book appointments, all day, every day.

Customer service agents

Handle the routine inbound calls and questions so your team can take the hard ones.

AI strategy & roadmap

Where AI makes the most impact, mapped to your customer journey, with a 90-day plan.

Automations & integrations

CRMs, calendars and software connected, so your agents take real action.

Multi-agent workflows

Voice leads pass to text, emails trigger follow-ups, and data flows across channels.

Training & enablement

Your team learns to use AI safely and confidently, so it actually gets used.

What changed for one client.

They came to us with weekend calls going to voicemail, slow replies and a CRM full of dead leads.

One Thynk.ai client engagement. Your results will depend on your business.

Visit Thynk.ai

44

Weekend calls answered, with 18 new jobs booked

Before: sent to voicemail

<1min

Customer service response time

Before: 6.2 hours

<10min

New customer onboarding

Before: 54 days

How we work

01

Discover & plan

A discovery workshop, then an AI blueprint with an ROI summary and timeline.

02

Design & build

Agents and automations built, tested and demoed live for your feedback.

03

Automate & integrate

Full integration, launch support and training for your staff.

04

Optimize & scale

Monthly tuning and reporting, then AI in new parts of the business.

Pipeline · New

Qualified meetings, without hiring a sales team.

Hiring and ramping a rep takes months, and outreach stops the moment your team gets busy. Pipeline is an AI system that finds your buyers, reaches out every weekday, and books the meeting.

01

Launch

A 30-minute AI interview becomes your buyer profile and messaging.

Once

02

Find

A fresh list of ideal buyers, verified, researched and rules-checked.

Nightly

03

Reach

Personal email, AI calls to business lines, and real postcards go out.

Weekdays

04

Book

Replies answered fast, meetings booked, reminders sent.

24/7

05

Improve

Results reviewed, and new message tests go live.

Weekly

Email

Personal, researched messages from dedicated inboxes. Never your main domain.

AI calls

To verified business lines, where state rules allow. It names your company, says it's an AI assistant, then gets to the point.

Postcards

A real card on your best prospects' desks, with a QR code to book.

When someone replies

  1. 0:00A prospect replies: “Tell me more.”
  2. FastThe AI answers their question and offers two times.
  3. Want a call?A callback is set up during calling hours, by our AI where rules allow or by your team.
  4. BookedOn your calendar, with a one-page brief on who they are.

Pipeline vs a traditional SDR agency.

Every booking is checked against your qualification rules, and you get a short brief before each one.

Your part is small: one 30-minute kickoff call, approving your messaging, and taking the meetings. Outreach starts about 3–4 weeks after kickoff.

Best for B2B companies and commercial service providers. Selling to homeowners? Direct mail and an AI agent are the better pair.

TopicTraditional SDR agencyPipeline
Reply to an interested prospectWhen a rep is availableFast, day or night
Who does the workReps and managersAn AI system with human oversight
ChannelsEmail and human dialingEmail, AI calls and postcards
Getting betterManager coachingNew message tests every week
ReportingDashboardsLive dashboard plus a plain-English weekly recap

7×

Companies that tried to reach an online lead within an hour were nearly seven times as likely to have a real conversation with a decision-maker as those that waited even an hour longer.

Harvard Business Review, “The Short Life of Online Sales Leads,” 2011

Really Big Postcards · Direct Mail

Mail that ends up on the fridge.

An oversized card in thousands of carefully chosen local homes. We design your ad, print it and mail it. No setup fees, no spam folder, no scrolling past.

A Really Big Postcard held on a fridge door by a magnet
A Really Big Postcard delivered on a front doormat

Real cards in real homes. Not mockups.

9 × 12 in

Really Big Postcard

About 10,000 targeted homes per mailing, sent every six weeks.

6.5 × 12 in

Community Card

At least 2,500 targeted homes, mailed every month.

10,000

Homes per Really Big Postcard

8

Mailings a year in each area

1

Business per category, per card

$0

Setup fees. Design, print and mail included.

Mail areas are picked by household income, home value and owner occupancy, not the cheapest route. Now mailing across Utah County and Salt Lake County, with more markets on the way.

Check your category

Better together

Seen. Booked. Handled.

Each company works on its own. Put them together and they cover the whole path from stranger to customer.

Selling to homeowners

  1. 01
    Get seenReally Big Postcards in 10,000 local mailboxes
  2. 02
    Get the callA Thynk.ai agent answers, day or night
  3. 03
    Get the jobBooked straight onto your calendar

Selling to businesses

  1. 01
    Get foundPipeline builds and reaches your buyer list
  2. 02
    Get the meetingReplies answered and booked, fast
  3. 03
    Get more doneThynk.ai automates the work after the sale

Let's talk

Be the one they notice.

Book a 20-minute call. We'll look at who you sell to and tell you straight which of our companies can help, if any.

Concept